Thursday, April 16, 2009

Staging To Live, Redesign / Redecoration



I have not been able to trace the history of home redesign / redecoration. If anyone reading this has information to share, please do so. And, thank you!

I suspect home recoration has multiple origins. This is my theory of how the "staged to live" aspect of redesign began.

When their home is staged to sell, many clients are initially put off because the house feels empty and strange to them. This is a natural reaction. This is part of the psychology of changing a home that is lived in into a house that is for sale.

Many clients move beyond feeling the house is strange. They find it is easy to keep their staged house white-glove clean, that staging organized their belongings, and that they feel refreshed when they walk into an uncluttered, spacious room. They decide they like living in a staged home. So, when they move, they contact local stagers and ask them to recreate that feeling by staging the new home.

(To be honest, some people never do more than adjust to living in a staged house. But, it is really surprising how many clients call their stager to say, "Now that I have gotten used to it, I not only like it, but I never want to go back".)

Anyway, if you have been reading this blog very long you understand many stagers leap at the chance to stage a new house, then bring in and carefully arrange some of the "personality" decorations that had to be removed for selling purposes.

Clients are happy to retain their easy-to-clean, organized, spacious-rooms lifestyle. And, their new friends love the way their home looks. After all, fundamentally, the house is staged: arranged to appeal to as many people as possible. So, the new friends contact a stager and ask if their homes can also be redecorated.

So, staging to live is born.

I am not saying anything negative about Interior Design here. I never will.

Stagers, unless they are also Interior Designers, cannot make structural changes, cannot address building code issues. Stagers keep up with design trends and colors and best practices. Interior Designers make those trends.

Staging to live tends to be less expensive than Interior Design. That is a rule of thumb, it is not always true in all places.

As I said at the beginning, it appears home redesign / redecoration has multiple origins. In some places stagers recognized the potential and were already advertising when that first staged client moved to town. Home Organizers found organizing a room or a house frequently modified the look. So, to better support their clients, they invented redesign too. Interior Designers realized they had clients who did not need or could not afford the full suite of services. So, to better support their clients, they invented Redesign too. I am sure many other specializations also invented redesign. And I am sure the invention always supported that specialization's clients.

As I said if anyone can explain more about the history of redecoration, please contact me. I will gladly share.

In the meantime, I have no definite plans for tomorrow's topic. Does anyone have a request or question?

I hope you have a very good day!

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