New paint cleanses, refreshes, and energizes a room. Buyers respond positively to these changes.
Warm neutrals welcome your potential buyer into each room. Most buyers have neutral colored furniture - they can see their furnishings are going to "go" with the color. Warm neutrals make it easy to judge the size of the room - buyers can quickly tell if their furnishings are going to fit in that space.
Warm neutrals define the room without distracting from the room. The buyer does not have to spend time worrying about needing to repaint before they can move in. Many, many buyers are not going to select a house that requires that kind of up-front work.
Synopsis to date, finished.
Now, when we selected a paint color, we based it on the furniture in the room. What do we do if there is no paint in the room?
When in doubt, go for a mostly-green touch-of-brown-and-yellow tone (instead of a straight brown, straight yellow, or just green color).
If you can, open a separate tab and open this link http://www.benjaminmoore.com/bmpsweb/portals/bmps.portal?_nfpb=true&_windowLabel=contentrenderer_1_2&contentrenderer_1_2_actionOverride=%2Fbm%2Fcms%2FContentRenderer%2FrenderContent&contentrenderer_1_2currentNodeUUID=%2FBEA+Repository%2F5610&contentrenderer_1_2NodeUUID=%2FBEA+Repository%2F306001&_pageLabel=fh_explorecolor
Click "Search For A Color" and enter Sage.
This an example of a Fan Deck using green-brown-yellow. If you click the right arrow, you will move into more yellow colors. If you click the left arrow, you move into more brown colors.
Basically, I start with green because it is a universal color: most greens go with most furniture and provide an attractive backdrop to most art. I add brown because it neutralizes and tones the green down. I add yellow because, even diffused by the green and the brown, it reflects light and brightens the room.
Click away, have fun.
How do I choose the colors to paint in a vacant house? I consider the amount of light, the architecture, and the size/shape of the room. I have several fan decks and I look at a lot of warm neutral colors. I especially pay attention to what colors are coming in from outside, the view through the windows. I want the color on the walls to enhance the view.
If I do not think green-based tones are best for the room, I jump over to the Taupe family (search o

As always, choose your colors from one color card and carry those colors throughout the house.
Oh, and this is kind of hard to say, there are not set rules. All painting decisions depend on the room, the light, the architecture, etc.

While I usually follow these guidelines, there are times, there are houses, where I have to consciously decide to make completely different decisions if I am going to achieve warm, neutral, welcoming.
An example is rooms that look into other rooms via double- or triple-wide openings. Using the colors from the same chip will create the both the effect of shadows and will tend to "flatten", or reduce the apparent size, of the further room. In that case, I will choose warm neutrals colors that compliment, but contrast, with each other. Maybe one room will have a green base, and the other room will have a brown base.
Have I confused things enough? Please, feel free to ask questions, make points, or disagree.
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